The Annual Vodafone Ghana Music Awards,VGMA, is here again as anticipated. This year, because of the Corona Virus pandemic, many people thought the program will be postponed next year.
The most anticipated award on a Vodafone Ghana Music Awards,VGMA, night is the Artiste Of The Year. It is that award that gives a musician or music group the bragging right to say either he or she is or they are the best musician or musicians in Ghana for a whole year. It also bolster your chance to be recognized on almost all major music awards show that happens in Ghana and across the world as a whole
The Vodafone Ghana Music Awards,VGMA, board and academy defines The Artiste Of The Year category as the Artiste(s) adjudged by the Academy, Board and the General Public as the artiste who released a hit single/album during the year under review and has a high audience appeal and popularity.
Looking at the category definitions very well, Micheal Owusu Addo aka Sarkodie stands tall among all the rest. The category definitions talks about only two main things, highest audience appeal or popularity and a hit song or an album all other things are secondary considerations.
Album/Song
The VGMA category Definition states clearly that an artiste of the year nominee, should have atleast a hit single or an album. Sarkodie has more than just a hit song or album. He produced arguably the biggest album in 2019 titled Black Love with countless hit songs. Before the released of the actual album z Sarkodie released a seven track Extended Play (EP),titled Alpha which was even more successful than many albums released in 2019.He even has a monster hit song in Oofeetso which is not even on his Black Love Album.
Audience Appeal
For the past 10 years, Sarkodie has been Ghana’s entertainer not just musician with the highest audience appeal cumulatively with 2019 being no exception. His 2019 annual Rapperholic Concert cemented this feat once again. His audience appeal transcends the borders and corridors of Ghana, winning two awards at both Black Entertainment Television BET Awards and Black Entertainment Television Hip-hop Awards. Wherever Sarkodie steps foot to he’s mobbed by his fans and all lovers of music. The corporate world also loves Sarkodie as he is the brand ambassador for many multinational Companies and agencies like SC Ghana Bank, Ministry of Creative Tourism Culture and Creative Arts as the Year of Return Ambassador. He’s previously also had mouthwatering deals with telecommunications giants Tigo and Samsung.
Any Other Business (AOB) Or Secondary Matters
Sarkodie has one of the biggest Fanbase every artiste will be envious, albeit positively. His Fanbase, christened as Sarknation is a group of young men and women, corporate and normal people who are highly bent on making sure the Sarkodie brand thrives,remains hugely relevant and stand the test of time. Sarknation won Sarkodie the 2019 artiste of the decade at the 20th Vodafone Ghana Music Awards, cementing his position as a legend of the game. What will make more easy for him to win is even the fact that his two main peers who Challenges him almost every year for this award for quite a while, Shatta Wale and Stonebwoy have been barred for this year’s awards.
In conclusion, Micheal Owusu Addo aka Sarkodie stands tall amongst his colleagues Diana Antwi Hamilton,Kofi Kinata,Kuami Eugene and Medikal who are all nominated for the VGMA 2020 Artiste of the Year category.
Source: mediaghananews.com
